Spicy Pickle Opens Two New Restaurants

DENVER, CO, Mar 22, 2010 (MARKETWIRE via COMTEX News Network) --

Spicy Pickle Franchising, Inc. (OTCBB: SPKL), operator of the fast casual restaurant chains Spicy Pickle in the U. S. and Bread Garden Urban Cafe in Canada, today announced the opening of a Spicy Pickle restaurant in Temecula, CA and a Bread Garden Urban Cafe in downtown Vancouver.

"The Temecula location is on the ring road of a shopping center that attracts a typical Spicy Pickle customer," said Marc Geman, CEO of Spicy Pickle. "Our franchisee is very familiar with the area and already has gained catering customers which we believe is the foundation for a successful restaurant. The restaurant design and build out were done very economically with a focus on return of investment for the franchisee," said Mr. Geman, "and in this economic environment that is a key to growth." The location is 4075 Margarita Road, Unit D, Temecula, CA 92591. Restaurant hours are 11 AM to 8 PM seven days a week. The phone number is 951-296-5660 and the fax is 951-296-5611. Franchisees Michael and Nicole Serpico are very excited to be opening their doors and Nicole plans on working closely with the schools in the area to promote fund raising activities that will introduce Spicy Pickle and help generate funds for local schools.

The new Bread Garden Urban Cafe at 855 Davie Street in downtown Vancouver is the third downtown location opened in recent months and the fifth location in the densely populated downtown area. "Bread Garden Urban Cafes are well known in Vancouver and with this new restaurant we continue to establish a strong position in the growing Vancouver market," said Marc Geman, CEO of SPBG Franchising, Inc., a British Columbia company which is a wholly owned subsidiary of Spicy Pickle Franchising, Inc. and the franchisor of the Bread Garden Urban Cafes. "Our staff in Vancouver continues to do an outstanding job of finding and opening high visibility locations throughout Vancouver and British Columbia."

Mr. Geman said, "The Bread Garden purchase continues to prove an extremely valuable asset of the company and its value is increasing every day. We continue to work on our portfolios of restaurants in both the United States and Canada and overall we continue to have net increases in our restaurant counts. More importantly, we are building more economically, finding better rents, and increasing efficiencies in the kitchen that reduce costs and labor. All of this should show up as better returns for the franchisees and increased unit sales which we believe will translate into increased royalty revenue for the company and continuing interest in expansion by existing and new franchisees."

About Spicy Pickle® and BG Urban Café™ Brands: Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads baked fresh daily, along with a wide choice of eight cheeses, 22 toppings, and 14 proprietary spreads to create healthy, delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, SPICY PICKLE restaurants offer menu items that are far beyond traditional fast food without the price points of casual dining. The hallmark of a SPICY PICKLE restaurant is quality, service in an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants in 10 states. A Spicy Pickle Franchising subsidiary operates as franchisor for BG Urban Cafes in the metropolitan Vancouver, Canada area. BG Urban Cafes serve coffee, pastries, breakfast items, lunch, dinner and a wide variety of desserts. Visit our website at www.spicypickle.com.

Forward-Looking Statements: Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Company Contact:
Mark Laramie
Chief Executive Officer
Mark.Laramie@spicypickle.com
(303) 297-1902
-OR-
Woody Wallace
The Investor Relations Company
wwallace@tirc.com
(312) 245-2700

Spicy Pickle restaurants serve high quality meats and fine Italian Artisan breads along with a wide choice of 10 different cheeses, 21 different toppings, and 15 proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world.